Media programme

Antarctica New Zealand is a small Crown Agency with a significant public profile

The guiding framework is provided by its statutory functions; the Government's Revised Statement of Strategic Interest and other related policy decisions and directions for New Zealand's involvement with Antarctica. Within this framework, Antarctica New Zealand runs a public awareness programme that aims to profile the global significance of Antarctica and the Southern Ocean to New Zealanders and increase understanding of New Zealand's role within the Antarctic Treaty System.

Profiling our work in Antarctica and the Southern Ocean also gives us high national exposure, builds partnerships, provides inspiration and strengthens both our international relationships and influence.


The following communications outcomes are sought by Antarctica New Zealand over the next three years:

  • Awareness:  increased awareness and understanding of New Zealand's Antarctic interests, the Government's Antarctic priorities and the New Zealand Antarctic programme, and increased recognition of the scientific, social and economic benefits of these;
  • Credibility:  recognition of Antarctica New Zealand as a credible source of accurate, high-quality information about issues relating to Antarctica and the Ross Sea region;
  • Public interface:  public profile and strong stakeholder relationships;
  • Consistency and relevance:  projection of a clear and consistent message and image for Antarctica New Zealand and the New Zealand Antarctic programme along with ongoing audience relevance.

The public awareness programmes include the:

  • Invited media programme
  • Sir Peter Blake Trust Antarctic Youth Ambassador scheme

Since 1957 youth have visited Antarctica with New Zealand's Antarctic Programme. The Antarctic Youth Ambassador scheme aims to engage young New Zealanders in Antarctic environmental issues.  Application forms and background information can be found on the Sir Peter Blake Trust website.  Applications open in April 2014.